INF20011 Mobile Business And Social Media
Question: The main aim of this assignment is to start you thinking about social network analysis. step 1 will be to select a local firm (within Australia) which has active presence on Twitter. Once selected please consult your tutor for approval as your step 2. No two groups should feature the same firm in their analysis. Step 3 is to understand the firm’s social media footprint. Here each group need to look into how many platforms the selected firm currently exist on (e.g. Facebook, Linkedin, Twitter, Instagram etc). Your team will need to understand how and what each platform is used for and how many accounts the firm has for each platform. This will also include details such as likes, favourites, followers, following etc. For example IBM may have 5 other (peripheral) twitter accounts apart from the main account. Groups will need to make note of each platform and carefully observe/analyse each account and the interactions within to interpret the social media footprint...