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Showing posts from January, 2020

Hospitality Marketing Essentials

Explain the key roles and responsibilities of the marketing function The process of creating, communicating, delivering and exchanging products to the customers and the society which satisfies their needs and wants is termed as Marketing. It is all about identifying and satisfying customer requirements. It plays a important role in building relationship between the organisation and the customers. Hospitality Organisation : Travelodge Brief description of activities of your chosen hospitality organisation, and location: Roles & Responsibilities How is it  executed in the selected  Organisation 1. Strategy Formulation It is the process through which Travelodge choose appropriate course of action to achieve goals. 2. Product Development It is the process through which Travelodge introduce new product and offer something unique to customers. 3. Customers relation It is the process through which Travelodge interact to their current and new potential cus

Starting Up a Small Business

Introduction Starting up a small business is a complex activity. There are various things that are required to be taken into consideration. These aspects are required to ensure its sustainability and long term growth in the marketplace. The following report is based on setting up a new business in London, UK by the name of “Barney Confectionery House”. It would cover effective market research to successfully setting up this business and employment laws that are required to be taken into consideration by the entrepreneur. The report also covers ethical dilemmas faced during running the business and actions taken against them to ensure prosperous growth of the business. It also includes accounting basis to clearly determine the financial facet of the company. TASK 1 SETTING UP It is crucial for any business to produce an outline which covers all the possible aspects of the organisation. For a new business, it is required to define certain elements. As per the scenario, the nam