Hospitality Marketing Essentials

-

Explain the key roles and responsibilities of the marketing function


The process of creating, communicating, delivering and exchanging products to the customers and the society which satisfies their needs and wants is termed as Marketing. It is all about identifying and satisfying customer requirements. It plays a important role in building relationship between the organisation and the customers.

Hospitality Organisation : Travelodge
Brief description of activities of your chosen hospitality organisation, and location:
Roles & Responsibilities
How is it  executed in the selected  Organisation
1. Strategy Formulation
It is the process through which Travelodge choose appropriate course of action to achieve goals.
2. Product Development
It is the process through which Travelodge introduce new product and offer something unique to customers.
3. Customers relation
It is the process through which Travelodge interact to their current and new potential customers.

Strategy Formulation – Travelodge is a renowned brand though it has to formulate strategies for competing in the challenging world. They started getting connected with the online travel agencies. Secondly they started utilizing the advantage of social media-paid advertising on Instagram, twitter, Facebook. This will help the group to attract large number of customers. This social media advertising strategy can be used as a part of social selling strategy.

Product Development -  Travelodge group of hotels, Besides focusing only on its room services it leads to change in the product development. They started a new children's club, started offering a family breakfast experience including children's buffet table, giving special focus on honeymoon packages and started spa experiences. New bars and restaurants have opened leading industry to web based communication.


Customer Relation -  Travelodge group of hotel, make customer relation department whose main focus is on the maintaining and retaining current customers and attracting the new audiences. For they they started activities likes wishing birthday, anniversary, asking for feedback, inform old customers about new package or activities which is going to organise in hotel, organize activities to attract new customers and give attractive offers to new customers.

References:-

Comments

Post a Comment

Popular posts from this blog

Struggling to Select a Sociology Assignment Topic? Here’s the Best Guide

-
Image
Many a time ,  students while doing assignment get stuck in the beginning as they are not able to decide the best topic for sociology assignment or in other cases students consume so much time in topic selection  t hat no more time is left for doing the task. Due to such kind of situation, they are late in submitting work and attain bad grades in it. But they can take sociology assignment help from experts of Assignment Desk, as we deliver flawless as well as structured writing services before the deadline at minimum prices.  Beside this ,  we have here provide d  20 interesting topics for sociology assignment, w hich we  assure can fetch highest marks among all your classmates. Just read these topics and select a unique idea according to your wish:  1. Discuss the positive and negative impacts of mainstream school. 2. Describe one historical event that influenced your life. 3. Explain the perspective of sociology in the train...
Read more

Unique Procedure to Write Hypothesis Testing in Genetic Assignment

-
The genetic assignment is a part of science where students have to use statistical methods to find results of an experiment in a concise way. But they face difficulty while writing hypothesis testing, as they do wrong calculations. Due to this, the results are not generated. To overcome this problem they decide to place assignment order from Assignment Desk, as we have PhD writers who deliver flawless services before deadline with 100% original content guarantee. Along with this, they provide a unique procedure for writing hypothesis testing in the genetic assignment. These experts assure students that they will attain the best remarks in it. Only they have to read these points and then add in writing task. 1.    Mention Null Hypothesis : It is a kind of statistical test which shows neutral results between two or more factors or group.   At the time of writing hypothesis testing, you should first mention its null hypothesis as it will depict the results of t...
Read more

7 Steps to Organize a Literature Review in Your HND Assignment

-
As we all know HND means Higher National Diploma course which students do for achieving higher education qualification in the United Kingdom, Argentina, etc. Students pursuing a course in this degree to take admission in a university, it is like a bachelor degree. Now just focus on these questions. Are you stuck in the middle of your HND assignment? Does your task remains incomplete due to the literature review section? When a research on this question was conducted, 60% students answered a yes. They get stuck in the middle of their assignment due to the literature review section. As this part is a review of information which was collected, generated earlier for a particular topic. Now the question arises is: How students can write literature review section in easy form? Students can write their literature review section in easy form with help of 7 easy steps which experts of Assignment Desk provide to organize a literature review section in HND assignment. These ...
Read more