Hospitality Marketing Essentials
Explain the key roles and responsibilities of the marketing function The process of creating, communicating, delivering and exchanging products to the customers and the society which satisfies their needs and wants is termed as Marketing. It is all about identifying and satisfying customer requirements. It plays a important role in building relationship between the organisation and the customers. Hospitality Organisation : Travelodge Brief description of activities of your chosen hospitality organisation, and location: Roles & Responsibilities How is it executed in the selected Organisation 1. Strategy Formulation It is the process through which Travelodge choose appropriate course of action to achieve goals. 2. Product Development It is the process through which Travelodge introduce new product and offer something unique to customers. 3. Customers relation It is the process through which Travelodge interact to their current and new pote...